As a landlord, you’re likely always on the lookout for new ways to attract quality tenants and engage the ones you already have. Social media is a critical tool in this strategy, and we’ve put together a list of tips to help you leverage these outlets into a community based around your business.
Social Media as Inbound Marketing
If you’re not familiar with the term “inbound marketing”, it refers to the strategy of building your business by increasing brand awareness, typically achieved through creating content and experiences tailored to your potential customers– in your case as a landlord, your potential future tenants.
Social media helps build brand awareness by making clear statements about what your values are, and getting to know your target audience through their engagement with your content. In the case of social media for landlords, if you post content from sustainability blogs and climate-conscious companies, your tenants will know that the environment is important to you. But if all your posts are about your empty units and how much they cost to rent, all your tenants will know is that you want their money.
Strategic Social Media for Landlords
This isn’t to say you should never mention your available units or the amenities in your building, just that kind of advertising should be a small portion of the content you post. Social media for landlords is most effective when you share content that’s appealing to the people you’re trying to attract as future tenants, and ads are less likely to keep readers’ attention than blog posts and events that cater to their interests.
The easiest way to build this repertoire of quality content is to follow people, brands, and sites that post content relevant to renters and their experiences. This will give you a consistent pool of content to repost– which not only signals to your renters that you understand them, but helps build relationships between you and those other people and brands.
You also don’t want to flood your customers’ feeds with too many posts. Choose a couple of days a week to post, and be consistent. Keep the text of each post under 50 words (any longer and you may lose interest) and if the content you’re linking doesn’t have an image attached to it, make sure to include one.
Won’t You Be Our Neighbor?
As a landlord, the most effective way to use social media to engage current residents and attract new tenants is by making you content relevant to the community you in. Follow and repost content from local businesses, share their events on your page, feature them once or twice a month to highlight what they bring to the community. More than ever tenants today care about how their living space fits their daily life, and showcasing what your local community has to offer is the perfect way to invite them in.
It’s also important for you to show that your rental property is a community unto itself. Resident profiles, events, shoutouts, and staff highlights are all ways to show off what living in your property is about. Celebrate (with permission!) a resident family’s recent high school graduate, publicly thank your landscaping crew, or mention the monthly poker night. Having a lively online community makes it far more likely that you’ll have a lively offline community of people who feel connected to your property and want to live there long-term.
How All County Denver Metro Can Help
Making improvements to your rentals is a win-win solution to attracting quality tenants– but we know the landlord’s to-do list doesn’t end with filling your units. All County Denver Metro Property Management is here to help property owners get the best return on their investment through knowledgeable and trustworthy property management services. From managing tenant relationships to lease enforcement, we look forward to working with you to see how your investment can be a long-term, stress-free asset. For a complimentary quote, call us today at (720) 664-4550.