marketing a rental property

3 Mistakes Landlords Make When Marketing a Rental Property

Every property owner wants to attract good tenants that pay rent on time and take good care of their living space. However, that is often easier said than done! Working with All County Denver Metro Property Management is one way to simplify the process, but there are also some easy ways to do a better job marketing a rental property. What mistakes should you avoid?

Copying Others

When you are trying to determine the best ways to start marketing a rental property, it can be tempting to see what everyone else is doing to follow their lead. While that can give you a few ideas, it can also lead to you replicating things that aren’t appropriate for the audience that you’re trying to market to. The tactics that attract families with two kids to an apartment complex are totally different from the ones that attract older empty-nesters looking for peace and quiet. Make sure that you are thinking about your audience throughout the marketing process.

Not Having High-Quality Listings

Today’s renters are more comfortable renting without seeing a property in person thanks to the COVID-19 pandemic, but that has led to an increase in expectations for what a listing should include. When marketing a rental property, make sure that your listing includes:

  • What amenities are included (including if things like water or electricity are covered)
  • High-quality photos of each room
  • The location
  • How close the property is to notable local attractions
  • Dimensions
  • As much detail as possible

It might seem like it’s a waste of time to create an in-depth property description, but the time that you invest into marketing a rental property will pay off when you attract higher-quality tenants. Time spent creating a comprehensive listing will also save you time in the future, as prospective tenants may call and email questions that could have been answered preemptively in your listing.

Working Alone

As a landlord, you have a lot of different things on your plate. By working with the right property management company, you can make marketing a rental property easier. When your current tenants are happy, your properties can even start to market themselves! We simplify the property management process so that everything is properly maintained, tenants are happy, and there are many people who can’t wait to start renting one of your units.

Choose All County Denver Metro for Expert Property Management Services

Looking for a top-notch property management company? All County Denver Metro Property Management is here to give property owners confidence in the quality of their tenants and the security of their property through knowledgeable and trustworthy property management services. From managing tenant relationships to pricing rent to lease enforcement, we look forward to working with you to see how your investment can be a long-term, stress-free asset. For a complimentary quote or further information, call us today at (720) 575-6100.

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